Identity
/
Packaging
/
Illustration
/ About the project
Cùng nhau Ta (ăn) Cỗ
Ta Cỗ is a humble, down-to-earth, and vibrant Mexican restaurant in Hanoi — a place where the spirit of Mexican street life and festive culture comes alive through colorful and flavorful dishes.
/ Credits
Client: Ta Cỗ
Creative Directors: Hiep H, Colin Tran
Producers: Colin Tran, Madeline
Illustrator: Madeline Nguyen
Designers: Madeline Nguyen, Hiep H
Project Manager: Chii Nguyen
Showcase photographed by: Duc Viet Ho; Stylists: Long Anh, Madeline
/ Year
2024
/ design concept
In Vietnamese, “Cỗ” refers to a feast or banquet — a rich, abundant, and festive meal where many dishes are shared among a large group. In the name “Ta Cỗ,” the word “Cỗ” brings the feeling of a warm, lively, a bit raw, and very real communal meal.
/ applications
From the handmade tortillas and the traditional textile patterns to colorful market baskets and sharing plates, you’ll find one thing in common: imperfect circles of all shapes and sizes. These little imperfections celebrate the free, generous, and easygoing spirit that makes Ta Cỗ special
/ Behind the scenes
Get in touch