Packaging
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/ About the project
R 1954 is a liquor product designed to commemorate the 70th anniversary of the legendary Vietnamese victory in the Battle of Dien Bien Phu, which ended our eight-year resistance war against the French army.
‘The path adorned with flowers and engulfed in fire’
This is perhaps the most accurate description of the scene R 1954 seeks to portray. The beauty of Điện Biên’s natural landscape contrasts and intertwines with the devastation of war’s flames, romantic yet powerful.
/ Credits
Client: R1954
Creative Director: Hiep H
Production Manager: Colin Tran
Illustrator: Hwee
Designer: Hiep H, Madeline Nguyen, Long Anh
Project Manager: Chii Nguyen
Showcase photography by 282 Production
/ Year
2023
/ design concept
The design draws its primary inspiration from the soldiers, compatriots, and the iconic supply bicycles that tirelessly traversed forests, crossed mountain passes, and forded streams, heading towards Điện Biên during the most harrowing days of the campaign. The theme of unity resonates with the harmonious blend of ingredients found in R 1954. These ingredients, sourced from various regions, intertwine within the bottle, symbolizing the nation's solidarity that led to this historic victory.
/ applications
The limited edition of R 1954 is produced using higher-end paper and comes with a specially designed metallic medal that resembles collectible commemorative coins.
/ behind the scenes
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