Hoai Exhibition is a virtual exhibition created to encourage interest in Vietnam’s rich history of traditional garments and support the ancient costume revival movement that has emerged recently in Vietnam. To highlight both the traditional and modern aspects of this subject, texture-heavy elements like hand-drawn illustrations, fabric pieces, and burnt film photos are used alongside the clean-looking sans serif font and vector icons.

The project’s deliverables include a logo, promotional posters, an 11-page virtual exhibition web prototype, and a package of red envelopes as part of the exhibition’s merchandise.