cadence wall

Cadence Cycling

brand identity
\ logo design

Adobe Illustrator
\ Adobe Photoshop
\ Adobe After Effects


Cadence Cycling is a Philadelphia bike store catering to everyone from entry-level to professional bikers. They focus on their knowledgeable staff and unparalleled customer service.


For this rebrand, I wanted to create a more modern, friendly, and professional logo, with a playful and contrasting color palette that suggests action and speed. The tilted bar motif was used to highlight Cadence Cycling’s flexibility in services, as well as their energy and excitement. On the other hand, the Kickstand Café uses more of the oval motif that looks less formal and more relaxing and welcoming than the main Cadence Cycling store.